What is life insurance?

Life insurance can protect the financial security of the people you love by giving them a tax-free payment after you die. The amount and type of coverage you choose will depend on your circumstances and needs. The cost of life insurance you buy as an individual depends on your age, gender, health, medical history and lifestyle.

Do you need life insurance?

Will your loved ones be financially impacted if something happened to you?

If you answer yes, then you should think about how you can help protect them with life insurance.

While you may have basic life insurance through work, it may not be enough to meet your needs, and your coverage typically ends when you leave your job.

Types of life insurance:

Term life insurance

  • Term life insurance is simple and affordable , providing a fixed amount of insurance for a specific period of time
  • In the event of your death, the policy pays a tax-free benefit, to your beneficiaries
  • Term life provides temporary protection you can customize to meet your changing needs

Learn more about term life insurance

Permanent life insurance

  • Permanent life insurance is often called whole life insurance because it covers you for your whole life – and some types can build cash value over time.
  • Permanent insurance costs are usually guaranteed not to increase from the time you first buy the policy.
  • Some permanent insurance plans let you pay for a limited time and and then you don't have to pay any more.

Learn more about permanent life insurance

Participating life insurance

  • Participating life insurance is a type of permanent whole life insurance coverage that can be eligible to receive dividends.
  • The amount of coverage you choose and your premiums are guaranteed for life.
  • You can use the dividends to buy more coverage, reduce your annual premium cost or earn interest inside the plan. Or you can take them in cash. Dividends are not guaranteed.

Learn more about participating life insurance

Universal life insurance

  • Universal life insurance is a flexible type of permanent life insurance that combines protection and savings.
  • You choose a guaranteed death benefit that your beneficiaries will receive.
  • The payments you make above the cost of insurance earn tax-preferred interest.

Learn more about universal life insurance

Reader's Digest Trusted Brand 2018

Why Sun Life?

For the 9th year in a row, Sun Life Financial was chosen as the “Most Trusted Life Insurance Company,” according to the 2018 Reader's Digest Trusted Brand™ Survey. Since the inception of the Reader's Digest Most Trusted Brand™ award, Canadians voted Sun Life the Gold Winner in the Life Insurance Company category.

The Ipsos Canada poll, conducted on behalf of Reader's Digest, asked more than 4,000 Canadians to name the brand they trust most in 30 product categories.


Get life insurance

Life insurance can be a key part of your financial plan. Speak with an advisor to determine the right life insurance for your needs or get a quote online.

Get a quote online

Want to apply for your life insurance online? You can, with Sun Life Go insurance. Be sure to read product details above before getting a quote online.

Get a quote

Not sure how much life insurance you need? Calculate your needs using the life insurance calculator.

Life insurance calculator

Speak with an advisor

Make well-informed decisions with helpful advice. Talk to your advisor or find one near you – there is no cost to talk to an advisor.

Have questions? Let us help. Contact us