What is permanent life insurance?

Permanent life insurance is often called whole life insurance because it covers you for your whole life. It gives your beneficiaries a tax-free payment after you die. Some plans can build cash value over time. Permanent insurance costs are usually guaranteed not to increase from the time you first buy the policy. And some permanent insurance plans let you pay for a limited time and then never again. Universal life and participating life are other forms of permanent life insurance that you may want to consider.

Is permanent life insurance right for you?

Permanent life insurance is may be a good choice if you are:

  • Interested in lifetime coverage, and premiums that don't change
  • Looking for a permanent guarantee that will help protect your family, cover the cost of your funeral and let you make plans for your estate

Types of permanent life insurance:

SunSpectrum Permanent Life II

  • SunSpectrum Permanent Life II provides straightforward lifelong insurance 
  • This product is particularly well suited to people who want guaranteed protection for life but are not interested in actively managing their coverage

Learn more about SunSpectrum Permanent Life II

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Sun Life Go Guaranteed Life Insurance

  • Life insurance that lasts your lifetime
  • You’re guaranteed to qualify for $5,000 to $25,000 of life insurance
  • No questions asked about your health; apply online in just minutes

Learn more about Sun Life Go Guaranteed Life Insurance

Get a quote on Sun Life Go Guaranteed Life Insurance

Reader's Digest Trusted Brand 2018

Why Sun Life?

For the 9th year in a row, Sun Life Financial was chosen as the “Most Trusted Life Insurance Company,” according to the 2018 Reader's Digest Trusted Brand™ Survey. Since the inception of the Reader's Digest Most Trusted Brand™ award, Canadians voted Sun Life the Gold Winner in the Life Insurance Company category.

The Ipsos Canada poll, conducted on behalf of Reader's Digest, asked more than 4,000 Canadians to name the brand they trust most in 30 product categories.


Get permanent life insurance

Permanent life insurance can be a key part of your financial plan. Speak with an advisor to determine the right life insurance for your needs or get a quote online.

Get a quote online

It's really easy to apply for Sun Life Go Insurance online. Get a quote online or read more about the products above.

Speak with an advisor

Get a quote on SunSpectrum Permanent Life II through your advisor or an advisor near you. There's no cost to talk to an advisor.

Get more protection with critical illness insurance

Backing up your permanent life insurance policy with critical illness insurance gives you and your family more protection, whatever your future holds.

Learn more about critical illness insurance